Animology Puppy Love is a mild shampoo suitable for puppies from the age of 6 weeks old. It can also be used as a general purpose dog shampoo and is infused with a 'Baby' scent. Animology shampoos have a mild yet deep cleaning action that removes dirt and odour without stripping the coat of its essential oils, 'Easy Rinse' technology keeps washing time to a minimum, and built in conditioners and Pro-Vitamin B5 help improve the health, strength and condition of the coat.